At Mama’s Choice, we understand that it's not easy being a Mama. It can be chaotic and challenging, sometimes scary and stressful, and often exhausting and emotional. This roller coaster of an experience is what inspired us to create a range of products that would serve as Mamas' reliable and constant companion throughout this unique adventure.

It’s a feat not easily done, though. That’s why we’ve sought the help of hundreds of Mamas through countless polls, surveys, and focus group discussions to truly understand your struggles—from sore nipples and stretch marks to hair loss and dull skin.

It is with this knowledge from our community of Mamas and our understanding of nature’s abundant power that we can create products attuned with Mama’s needs during pregnancy, breastfeeding, and beyond.

Besides meeting Mama’s needs, we’ve performed extensive research about the best ingredients from nature, gathered independent experts, and secured product testings in laboratories in Singapore for safety, quality, and effectiveness.

But while all these are important, we know every Mama still fears and worries about how taking care of themselves may be at the expense of their baby’s health. That is why we make sure every product we create is free of chemicals that can be harmful to pregnant and breastfeeding Mamas. We have zero tolerance for chemicals such as parabens, triclosan, phthalates, alcohol, fluoride, and sodium lauryl sulfate, which are all commonly found in everyday beauty and skincare products.

And so wherever you are in your journey, we hope to inspire you with the knowledge to make the right choices and empower you with the safest products so you can have one less worry in your pregnancy journey.