One Less Worry on your Motherhood Journey

One minute you're staring at the cutest black and white ultrasound photo (is that her arm or her foot?), and the very next, you're humming to the tune of Baby Shark £ while trying to pack a cheese sandwich (crust off, of course) for your three-nager—all while searching for that one little sock that (always, always, always) gets kicked off!

It's the most rewarding thing you will ever do. But it's also chaotic, exhausting, and full of endless worries. It's this roller coaster of experiences that inspired us to create a range of products we hope could help Mamas like you have one less thing to worry about on your journey.

Finding good quality, safe, and natural products that are effective for new Mamas and Babies was a challenge. And the ones that were available in the market today? Not exactly pocket-friendly.

So we turned to our collective community of Mamas and teamed up with theAsianparent—Southeast Asia's largest parenting platform that represents real Mamas like you. For months, we sat down with Mamas. We listened to their problems, zeroed in on their needs, empathised with their struggles, and took to heart their desires.

That’s how we met Holly from the USA, who shared how bathtime–splashes on her clothes and pee in the bathtub included–brought both giggles and worries. While it was her favourite way to bond with her child, she felt uneasy about the harsh chemicals in her baby’s bath products.

Carmen from Singapore, who powered through the bumpy and tear-filled roads of breastfeeding, but still wondered if there was a nipple cream that’s not just effective at soothing sore nipples but also halal certified.

Ivy from England, who makes it her mission to maintain a clean home despite the mess her toddler makes every hour. And yet, questioned if she’s doing more harm than good by using harsh cleaners made with unfamiliar and potentially harmful ingredients found in her household products.

Indah from Indonesia, who couldn’t contain a smile at the thought of being a mama, but was bothered with how she spends a quarter of her salary each month on pricey lotions to prevent stretch marks.

Our Simple yet Mighty Mission

After learning first and these stories from real Mamas, it became clear what Mama’s Choice should stand for–giving every Mama access to products that are safe, natural, halal, and affordable.

We hold ourselves to a high standard of testing and transparency by harnessing the power of natural ingredients and steering clear of harmful chemicals. Backed by extensive research, a team of experts and medical professionals, and most importantly a strong community of real Mamas, we create products that are, and always will be, naturally safe for Mamas and Babies.

Your health, safety, and well-being are our top priorities. That’s why we place such emphasis on ingredient assessment. We’ve performed extensive research on the best ingredients from nature, gathered independent experts, and secured product tests in laboratories in Singapore for safety, quality, and effectiveness.


Mama’s Choice was born of a simple purpose

“To offer SAFE, NATURAL & HALAL products that give “One Less Worry” to as many Mamas and Babies as we dream possible, at a price that won’t break “the bank..”

We make sure every product we create is free of chemicals that may be harmful to pregnant, breastfeeding Mamas, and babies. We have zero tolerance for chemicals such as parabens, triclosan, phthalates, alcohol, fluoride, and sodium lauryl sulfate, which are all commonly found in everyday beauty and skincare products.

So no matter if you still have a bun in the oven, new to mamahood or a seasoned Mama of one (or maybe two or three), we’re here to make the journey safer and more meaningful for you and your little one.

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